The short version
Full Fact is an independent fact-checking organization that publishes fact checks, works to secure corrections, offers training, and builds AI tools for fact-checking organizations. Its public pages describe AI tools for identifying patterns of false or misleading information and monitoring public discussion across online news, radio, social media, TV, and YouTube.
Use Full Fact for published checks and monitoring.
Start there when you need Full Fact's reporting, UK public-debate coverage, corrections work, training, or organization-level AI monitoring.
Use FactSentinel for the claim at hand.
Use it when a selected claim, citation, or source trail needs reasoning, caveats, model agreement, and linked evidence before it is shared or published.
What Full Fact does well
Full Fact's methodology page says it checks claims in public debate that are of public interest, prioritizes claims with potential to cause harm, and fact checks claims from across the political spectrum and different sides of important debates.
The same page says Full Fact tries to contact the claimant when the source is not self-evident, gathers a wide range of evidence, uses experts when needed, draws on publicly available information including statistics and primary research, and links to primary sources wherever possible.
Full Fact's services page also says its AI tools are used by more than 40 fact-checking organizations in three languages across 30 countries. Its FAQ says Full Fact AI helps monitor media sources at a scale that is not humanly possible.
Where published fact checks stop
A published fact check is strongest when it covers the exact claim, wording, date, image, data source, or context in front of you. When a new article, citation, AI-generated answer, or local claim differs from the published version, the reviewer still has to inspect the source trail.
Full Fact's own automated fact-checking explainer is careful about this boundary: it says fully automated verification is still a long way from being useful, and that human fact checkers remain central to decisions and final communication. FactSentinel is built for that narrow inspection moment: selected claim, visible reasoning, caveats, source links, confidence, and model agreement in one review.